Final individual ancillaries

Rough cut

https://www.youtube.com/watch?v=j-is9Dan8Yo

Before releasing our final cut of our music video we produced a rough cut in order to gain feedback from our target audience. This feedback is important to have before releasing our final video, because it allows us to find out what parts of the video worked well and what parts need improvement. By pointing out the strengths and weaknesses of our music video we are able to reflect on the video, and are able to change/adapt specific highlighted weaknesses. As well as this, by showing us what has worked well it gives my group and i positive reinforcement to keep on working and it also shows us how we can improve by gaining inspiration from what has worked well. Therefore it is essential to carry out a rough cut so that we have previewed our production to our target audience and gathered by their thoughts and feedback. 

There were various ways in which we have collected our audience feedback. The first way we was able to gain feedback on our music video was by frequently screening parts of our production to other class mates. This was extremely helpful, as they also study the subject, meaning they have a specialised interest in the subject of music videos. Which resulted in us gaining feed back on our specific editing and cinematography, instead of just the general appearance of the video. Some of feedback included "good variety of shots" and "some shots are grainy". Another really good way that we were able to gain feedback was through our two media teachers. They are both very knowledgable in this subject, therefore can offer us precise and valuable feedback about how to make our video look like a proper media production and conventional to our genre. YouTube was the main way in which we gained feed back on our video. This is a really good platform to gain feedback from our audience because, it allows us to gain feedback from a wider audience, as youtube is a global video sharing website. Our video is available to a wide range of different people, this ensures that all of the feedback we gain is not bias and provides honest feedback. People that know members in our group are likely to sugar coat their feedback, whereas strangers are more likely to be truthful due to them not having any personal relations with any of the group.
A rather unique way that we gained feedback was from two rappers who came into our class to offer advice and provide feedback as they are professionals in the industry. The advice we gained from these rappers was really helpful because they are already established in the industry, therefore can offer a good insight into what will work well. We further gain feedback from focus groups and questionnaires. 

This feedback will benefit our production because we can make appropriate changes in order to improve the video, by doing this we can make sure that all of our production appeals to our audience. Which is important because it will help to maintain the audiences attention when they are watching because it will appeal to them. A rough cut will benefit the industry because the record label can preview it to a small specific target group this will allow them to gain detailed feedback to highlight the good and bad features. Which shows them how successful the video would be if it was released how it currently is. Then the record label can adjust the video in order to improve it and appeal constantly to the audience. This will allow them to target a better audience which makes it likely to be more successful. As a result it means that the record label is likely to be more successful. This will lead to the label being more likely to make profit and have high sales. Also the artist will be promoted more successful and gain  good representation. 

This was one of our comments that we gained from publishing our rough cut on youtube. This comment was predominately positive, some of the highlights from this comment are "looks like and actual indie music video" "clear storyline" and "good balance of performance" This comment made me feel proud of the video so far because it took my group and i a very long time to come up with our narrative and display this in our video. Therefore, by this being noticed in by someone out of our group is amazing. We also took into careful consideration the conventions of the indie genre by including low budget settings, the appearance of our artist and that is is based on past experiences. 

This comment was also majorly positive, the highlights of this feedback were "great job syncing the video with the lyrics, great performance and perfect framing" As a group we had a major focus on making sure the lyrics matched and that the video flowed, so getting a comment like this made me feel very good about our video as it showed that this specific focus had been paying off.

This was also some more positive feedback that we gained via YouTube, the highlights of this feedback was "amazing camera shots" "good use of setting" and "fashion is commonly linked with an indie genre" Again this comment made me feel very positive about the video, it was so important for us to create a conventional indie production so that it appealed to the target audience and this comment is supporting that so far we have done this successfully.

One of the negative pieces of feedback that we gained was from our teachers, this was "you need to include more negative parts of the couples relationship" Although at first I didn't particularly agree and thought we had enough. Upon reflection I can now see that more negative shots are need to show the contrast between the positive. Therefore showing the roller coaster relationship. By my teachers pointing this out my group and I are now able to improve our video so that when we come to publishing it, it will be as successful as possible.

This was another slightly negative comment that we got from YouTube, the most negative parts were that "gaps" and "a wider range of negative shots of the couple would make it a bit better" This is very is similar to out teachers comments. As two different people have said this my group and I have prioritised this as something that needs to defiantly be included to improve our video.

This was another piece of negative feedback we got, it was embedded within this mostly positive comment, "the lighting inside could have been better" I am grateful that this person has taken time to notice a small detail like this, and now that it has been pointed out my group and I can see that the lighting inside could have been bright which would have overall improved the shots and made the video clearer.

From all of the feedback that we have gained we are able to see what has worked well and what hasn't worked as well. Therefore from the few negative comments that we did receive my group and I have noticed that most of the actual footage that we have filmed is fine and we just need to add in some footage and re-film certain parts. We need to film some more negative scenes of the couple fighting to show the contrast in their relationship, and make it clear why the couple are fighting. We also need to re-film some of the inside scenes to ensure that we have good lighting in order for the audience to be able to see clearly what is going on.

Digipak

I have created an individual digipak to help to promote my artist, it also helps to reveal a bit more information about my artist to the as it includes a personal message from her and some additional photos and quotes from her songs on the album. All of these extras on the digipak will help to gain the attention of her target audience. I used from previous research to inspire me for my digipak. This included my own personal magazine advert. This inspired me because i wanted my two ancillary texts to link together, therefore the advert had a major role on the texts/fonts/photo styles i used. Making it easy for my audience to link the two together. Also prior to creating this i analysed Gabrielle Aplin's digipak as she is also a female indie artist therefore it allowed me to gain inspirations from it. I really like the representation of Gabrielle in her digipak because it allowed the audience to see her as relatable as she was presented as approachable. I also really like the simplicity of the digipak, therefore implying she is a real person and not an over the top star who is self obsessed.

Throughout my digipak i have tried to use the same colour theme in all of the different slides. On all of the photos i used an antique filter and made the photo warmer. This helped to give the digipak an older feel, as if the music if her looking back on her past. Implying to her audience that the songs will be a reflection on Sharna's past, this could allow them to go on a journey when listening to her music as they are more aware that the songs are based on life experiences. On the front cover of my digipak i used a white colour for Sharna's name, i decided to use this because the colour white has connotations of purity and innocence. As she is a new artist in the industry, she has not been taken into the darker side of the music industry (drugs and alcohol) Therefore i want to show her to be shown as innocent as i believe it helps to show her as a real person that makes her more relatable to the audience. It shows her as real because ordinary people don't no generally have high addictions with alcohol and drugs a they are expensive luxuries that ordinary people might not be able to afford. Also on the front cover i used an orange colour for the album name as it has associations with happiness and creativity, which could imply to her audience that her music makes her happy. This could encourage them to listen to it as they too would want to feel happy and listen to the creativity of her music. On the second side of my digipak I continued with the theme of white writing again this is to highlight her innocence to her audience. Also as white is used for a quote of her song lyrics it implies to her audience that her music revels her true self and shows her purity. For the CD in my digipak I continued with the same colour scheme as in my other sides. The colour orange for the butterfly wings as it could connote to her audience that her music and creativity makes her feel like she can fly. There are also some black features on the wings which could show her as confident and bold in regards to her music. This bolder side to her personality could help to show her as a real person to her audience, this is because it shows she has various sides to her  personality like a 'normal' person. In the next three slides you can see dark greens and dark greys in the background, this is also seen in the first three slides. This implies that Sharna has dark past experiences. This could intrigue the audience, making them want to listen to her music to find out more about Sharna's life and her story.


In my digipak I have aimed to use as many genre conventions I can from the indie genre so that my audience can recognise it and appeal to them. The first convention that is noticeable throughout my digipak is the setting of each slide. They are all set in a field environment, this is conventional of indie music as they normally use low budget settings as indie music videos are generally low budget productions. Also by having it in a public setting the audience will find it more relatable as they would have been in similar settings. Therefore this will appeal to them as they will easily be able to recognise the setting and environment. The next genre convention that can be seen in my digipak can be seen in my digipak is Sharna's clothing she is wearing. She is clothed in oversized tops/jumpers and concealing trousers. This is conventional of indie artists because they conventionally do not wear highly revealing clothes and have their own original style. Artists like Sharna are more focused on dong their own thing and their music then wearing revealing clothing to gain attention. This will appeal to our target audience because it shows her as independent and not needing to follow the norm, this will make her audience feel more confident when expressing themselves through their appearance as they would have seen Sharna do it. However, one subversive element to my digipak is the image sued for the front cover, it is a long shot of Sharna sitting in a field looking directly at the camera. This is subversive tot he indie genre because I believe it shows her as confident and quite fierce, as the whole of her is in shot and can clearly be seen. Whereas conventionally indie artists look away from the camera or cannot fully be seen in their shots, which shows them to be slightly more quite. I made my front cover subversive as I think this photo stands out more. I did try a photo where Sharna was looking away from the camera at first, however I do not think that it presented Sharna well and was rather boring.



The images used for my digipak are all originals taken by myself and my group members. For my front cover I used a long shot of Sharna sitting on the grass in a field. For this image I slightly blurred out the background to added emphasis to Sharna. I also added a antique filter to the image and increased the warmness in the photo. Following this I used a faint eraser tool to slightly erase around the edges of my blur so that the line was not so harsh. I think as mentioned before this photo shows Sharna as confident and independent as there is not anybody else in the photo. Which will appeal to my target audience as it makes her a good role model for them to look up to and gain confidence from. My second image is a long shot of Sharna facing away from the camera and looking to the ground, she is slightly to the right hand side of the image. To this image I added the same antique filter and increased the warmness as I do in all of my photos, this is so they can be easily linked together and the audience will clearly be able to tell they are from the same digipak. Again to this image I blurred the background to add focus to Sharna. However also to add focus to her I cropped her out and increased the brightness of her, this just helped to add extra emphasis to her. This shot of her I think contradicts the front cover slightly as it shows her as more hidden and secretive. This could imply to her audience that she is normally a secretive person but her music is used to express her experiences to her audience. This would appeal to her audience because they could feel quite privileged that Sharna is sharing her experiences with them and not being so hidden.


The typography and language used is quite minimalistic but also stands out to Sharna's audience. For Sharna's name and album name on the front cover I used a quirky looking font, this was because I believe it highlights to the audience that she is different, independent and doesn't follow the norm. This would appeal to her target audience because indie fans normally like things that are a bit quirky and different as they generally don't follow the mainstream themselves. Therefore will feel encouraged to be different by Sharna which will appeal to them. On my two slides with song lyrics on  I used a floaty looking font, I used this because it makes it seem as if Sharna is singing the lyrics when you read them. This would appeal to the audience because it will make them feel as it they are getting a sneak peak of her album. For my personal message slide I used a hand writing styled font, and signed it off with a signature font. I decided to do this because I think it makes the message look as if it has been hand written by Sharna herself. Therefore will make it feel more personal to her audience which will appeal to them more. I used direct address throughout the personal message "sharing with you..." in order to make the audience feel as if Sharna is directly speaking to them. This personal touch helps to promote Sharna as caring for her audience and wanting to be personally involved with them.
Overall I think my digipak helps to promote Sharna as someone who gains confidence with her music and enjoys connecting with her audience and telling them her story. This can be seen through the personal touches (fan message) added to the digipak and the various photos of her allowing the audience to get a good understanding of who she is and what she is like.
In order to create my digipak I had to use Photoshop to produce high quality professional images. Although I have used it before I did struggle when blurring the background of some photos but not the whole photo. This is because when just the background was blurred it make the photo look fake and that the other part that wasn't blurred had just been placed in. It took me quite a while to figure out how to get rid of this harsh line. However, after playing around with the opacity of the blur and slightly erasing some of the blur I managed to make the line more subtle. Also it was quite hard cutting out part of the photo so it was not blurred using the quick selection, as getting précised parts of the photo with tiny details was difficult. But I soon realised that I was able to zoom into the photo really close which made selecting minor details easier.
I found creating new layers and masks for existing layers rather easy as it was simple once I knew where the tools were on the page. I also found the text box tool easy to use, changing font size/style/colour was simple and I was able to perform all of these tasks without any hassle. By finding these core skills easy on Photoshop it allowed me to move/change elements of my digipak without much hassle therefore enabling me to send time improving it and using more advanced skills, which I believe helped my digipak to be successful.


I believe that my digipak conforms to my genre conventions, as through research of other indie artists such as Birdy and Gabrielle Aplin I have analysed the features that are common and they use and replicated these in my own work. This includes shots of Sharna where she is not looking directly at the camera and slightly off centre to highlight that she is not self obsessed and is more focused on the music then promoting herself as a product. Also the colours used such as orange which implies she is creative and her music makes her happy. And white which connotes her innocence in the music industry as she has not sucome to the drugs/alcohol that is common within other artists. By taking into other indie artists work and media texts, I believe that my digipak will appeal to my target audience because I have followed the conventions that indie fans will expect to see in the work of an indie artist. Features such as the personal message highlight to my target audience that Sharna appreciates her fans and gives more of a personal feel to the media text.

Meetings

When creating our music video it was very important to meet regularly and discuss ideas because it helps us to keep all of our ideas organised and it also allowed us to look back on what we had done. We would easily be able to look back and see what we had planned and when. Furthermore, it allowed us to consider everybody's ideas and discuss them all as a group. As we was doing it as a group we needed everybody to be included and share their ideas in the group. This made it fair and it meant our music video would be a combination of all of our ideas. By our whole group meeting it allowed everybody to keep up to date with what is happening in the group and know when any changes need to be made.
As a group we created a group chat so that we could contact everyone quickly and easily to arrange meetings and discuss all of our ideas. It especially helped us to plan when we was going to film, where we was going to meet and what we was going to film. This meant that everybody in the group was aware of what was happening regarding filming at all times. Which allowed us to work well together as a group as we were well organised. We also create a meetings table which allowed us to keep a record of when we met, what was discussed and what the outcomes of that meeting was. This meetings table was extremely important because it helped to keep a record of everything we had done, this meant we knew what we had left to plan and film.

I think that my group and I worked really well together as a group because we were extremely good at discussing everybody's ideas and considering them. But also making a final decision of what we was going to do. Also we were overall very organised as a group, when we planned to meet up and film everybody that was meant to be there turned up and we achieved what we had planned to do in that session. Also when editing our video we were all very honest about our opinions on the what was being edited, which resulted in us getting the best possible outcome with our video as nobody sugar coated what they thought. Any parts of the video that any group members didn't like were changed or altered in some way to satisfy everyone but also still follow the genre conventions.
It was very beneficial to keep a record of what was discussed in each meeting because it allowed us to easily be able to look back on what we have planned and when, we could review everything encase we had forgot. Also it allowed us to see what we had left to plan and film.

Photoshoot

In order to help promote my artist and her music there are two other tasks that I have to complete in order to make her audience aware of her music. These are a magazine advert and a digipak album. For these media texts I took a variety of shots of my artists in some of the locations we filmed in, this was done so that the audience would be able to link the advert and digipak to the music video. Also to capture the attention of my target audience I have to make sure my media texts include indie conventions. The images are important for the digipak and advert as this could be the first time some people have seen the artist therefore, it needs to capture their attention and make them intrigued as to who she is. She needs to stand out and be memorable from other artists.

It is important to take a variety of images when shooting for the digipak and advert photos because I need to ensure that my media texts lure in my target audience and hold their attention. So if they was seeing the same image/images used multiple times, then they could become bored and uninterested.  When it came to choosing the photos to use in my two media texts then having a large selection to choose from made it much easier as I had a wide range to choose from. And some of the photos I planned out didn't work but I had spare images to include instead.

This image is also going to be used in my digipak for my message to fans.  I decided to use this photo as my message to fans because of the large amount of space on the left hand side.  Also as the left hand side was mainly grass it would allow my message to stand out against the background. This setting is also common within all of my digipak photos followed the theme well. To this photo I added a antique filter to give the impression her music if her looking back at her life. I choose a photo of her standing backwards as I think it shows she is looking back on her music and reflecting on how her fans have helped her get through everything. This is conventional of indie artists because there music is often based on the own personal experiences. This will help the audience to build up a relationship with Sharna because they feel as if she is telling them her most darkest stories in her lift which adds to the sense of realism. Although her facing away from the camera could represent her as quite shy and timid, her body language portrays her to be quite strong and independent.  She is in the filed on her own implying to the audience that she can stand alone and face all her problems head on. This is conventional of indie artist as they use the music to make them feel confident and powerful.
I really like Sharna's body language in this photo because as mentioned before even though she isn't facing the camera it still gives the impression she is a strong and independent person, this will make  her a good role model for her audience and allow them to relate to her better.

This image is going to be the front cover of my digipak. I choose this image for the front because I think it shows Sharna as a real person. She is sitting on the ground, wearing quite casual clothing, this make her more relatable to the audience because most of her target audience are likely to have similar clothing. By having her as a relatable figure on the front cover it would intrigue the audience to look at the digipak as the would want to find out more. It is high conventional of the indie genre for the artists to be relatable because they often are more focused on showing the audience them as a person, then a product like many other artists from other genres. For my front cover I cropped away a lot of the background so it was more focused on her. Her natural look in the photo is also very conventional to the indie genre. She is wearing simple make up and has natural wavy hair. This is conventional because indie artists don't generally wear over the top make up and are quite simplistic in what they wear and look like. Furthermore the field setting in conventional to the indie genre because they are normally quite low budget productions, therefore use low cost locations.

I really like Sharna's natural look in this photograph due to it making her highly relatable to the audience, this is because she is not hiding herself under layers of make up and showing her true self.

This is going to be one of the images on my digipak. I choose this to be one of my images in my digipak because it is a very clear close up of Sharna, allowing the audience to really see what she looks like. Her facial expressions show her to be shy as she is looking away from the camera and down at the floor. But also confident due to her pouted lips and holding her head quite high. This could mirror the fact that she can be quite shy sometimes but her music allows her to be confident. Which is conventional of indie artists as they could sometimes be seen to be quite and timid but then when performing and creating their music they are confident and proud. Again this photo has the same conventional low cost setting of a field that is similar through out my digipak.

I love this photo due to the simplisticness of it, Sharna looks so effortless in it but it is still a really effective photo. It allows the audience to get a clearer close up of her face. She looks really confident as well, due to her facial expressions as mentioned and her hair effortlessly falling across her face, implying she is not focused on looks or her looking perfect. Which is conventional of indie artists as they are known to be more focused on their music then their looks.

This photo of Sharna I used for my magazine advert, I used this mid shot of Sharna because it shows clearly what she looks like. Although simple it is highly important in the advert as some of the target audience may not be aware of who she is therefore need a clear photo of her to stick in their heads.

This photo is a lot darker then the  digipak photos, I decided to do this because it shows her audience that their are two sides to her. In the digipak pack although confident it mostly showed her to be quite natural, simplistic and timid at times. This magazine advert photo shows her to be very confident and powerful, showing that her music makes her feel empowered. This makes her more relatable to the audience because her confident feels quite contagious, making them want to be like her and see her as a role model. The darker setting could also resemble that her songs are based on true experiences that she has been through and darker times in her life, but shows she is strong enough to face them head on.

I love Sharna's facial expressions in this photo, its so simple but effective. She is looking directly into the camera implying she is strong and  powerful. Although it could be seen as quite subversive for an indie artist to be this powerful looking, this is normally something seen more in female pop artists. However I think It makes her more of a role model for her audience to look up to.

I really enjoyed taking the images for my advert and digipak and I feel I worked well with Sharna to get the images needed. I can out with a very good range of different shots. This meant when it came to choosing what to use for my digipak and advert I have lots of various images to choose from.  However, there was a few negatives when filming. It was freezing on the day and because my artist was wearing little clothing it was hard to make the photos looks natural and portray the representations I wanted. Making it hard to make my photos look professional and not awkward. Also it was hard to get good lighting when shooting in the forest because of the trees.

I think overall my digipak and advert show my artist to be quite quiet and timid at times but that she uses her music and past experiences to feel confident and powerful.

Individual magazine advert reflection

I created my individual magazine advert to increase awareness of my artist. Also it helps to promote the artist album and no1 single.

For this photo I used a darker filter than in my digipak, this is to show that Sharna has two sides to her. This is showing her more confident and bold personality, reflected by the dark blacks, browns and blues used. These have connotations of her being fierce and outgoing, which would appeal to her audience because it shows them that she has high confidence in her music. And it highlights to them that her music increases her confidence so they could listen to it to try to gain this feeling that Sharna has when producing it.  My writing consists of two different colours, the orange used for 'illuminate' and 'wings' is used as it connotes happiness and energy. It also can reflect creativeness and success. I used it for these words specifically because these are the connotations I want to be linked with her album and number 1 single. These are all things that Sharna would want to be associated with her music, as it presents her as passionate about her album and music. By displaying this passion to the audience it would encourage them to listen to her songs. Also I used the white colour for her name and the other text. I used it specifically for her name because I think it connotes her as pure and innocent. Sharna is new to the music industry and has therefore not been involved in the darker side of the industry yet. As a result she would be seen as a very pure artist in the industry. This white also contradicts the darker colours used for the actual photo of her, implying that there are two sides to Sharna, the more confident and outgoing side and the innocent and pure side. These colours that I have used help to promote my artist to her target audience because it reflects her as being a real person. She does have a darker side with her past experiences but she has turned it around with her music and has made them into positives.

The first indie convention that can be seen in my magazine advert in the setting that the photograph is taken in. Behind Sharna the low budget setting of a forest can be seen. It is conventional of the indie genre because their productions are usually lost cost, this is reflected in my setting I have chosen because the forest is a public place therefore would not cost anything to film there. This would appeal to the audience because it shows Sharna is not trying to hide behind a big fancy production and is more focused on the music itself. It also helps to further promote that Sharna is real and relatable as she is not going to hide behind a fancy setting and layers of make up. Also as Sharna is the only person in the advert which shows that she can stand alone and face the issues that she has experienced, implying she is a strong individual. This bravery shown by Sharna would appeal to her audience because it shows her as a positive role model for her audience that they can look up to.  

The image that I used for my magazine advert is a mid shot of Sharna looking straight at the camera. A clear shot of the artist is highly important to in a magazine advert because some of her target audience may not be aware of who she is therefore need the clear photo of her to stick in their heads.  She is not showing much emotion, it shows her to be direct and simplistic, as there is nothing very extravagant about the photo. I chose this shot because her confidence is pouring out of the photo, this could reflect that her music makes her feel empowered. Which would encourage her audience to listen to it.  Her confidence in the photo feels quite contagious, this could make her audience want to be like her and see her as a role model. I really like her facial expression in this photo, its so simple but effective. She is making direct eye contact with the camera, connoting her as strong and powerful. I think this creates a good role model that her audience will want to look up to. The darker feel to the photo could resemble that her songs are based on true experiences that she has been through and darker times in her life, but shows she is strong enough to face them head on. However, this strong and powerful representation of Sharna could be seen as subversive as this is normally a representation of a female pop artist. But I think it would intrigue her audience.

For Sharna's name I used a quirky looking font, I decided to do this for two reasons. The first was simply as I think it helped to make her name stand out amongst the other text on the advert. But also because I think this font helped to represent Sharna. It implies that she is different and doesn't follow the norm, this is conventional of indie music artists as they are stereotypically seen to not follow the mainstream and do their own thing. This would appeal to her target audience as it is showing them that it is okay to be different and do your own thing, listener's of indie music are likely not to listen to mainstream music. Therefore will enjoy Sharna presenting herself as different. For 'Illuminate' and 'Wings' I put them in a more ordinary font, and the text was slightly smaller then Sharna's name. This is because this information is still important but obviously not as important as her name. Also with 'illuminate' I put a glow behind it to give the impression that the word it shining and glowing as these have connotations on illuminating. The other text on the page 'new debute album' and featuring no1 single' is in a much smaller font then the rest of the writing as it needs to be there in order for the advert to make sense however it is not as important as the other information. As it is an advert and I need to attract my audience I use minimal writing and simple language so that it appeals to them and their not overloaded with irrelevant information. 

When using  Photoshop I struggled with using the magic eraser tool, this is because it was hard to rub out the specific colour needed and not loose the rest of the other colours as well. However, I overcome this because I soon realised that you are able to zoom in really close to the subject, therefore making it easier to be more specific. However, I feel I was good at using the blur tool, this is because I used it in quite a few of my photos in order to blur to the background, so that the focus could be more on Sharna and any writing would be easier to see. After using it on the first photo I found it really simple and easy to do. This helped me to create a successful advert because it allowed me to have time to focus on making other elements of my advert better.

Risk assessment UPDATED

Prior to filming our music video I created a risk assessment, this is an examination of everything that could go wrong or cause harm to ourselves and our actors. By doing this is helped us to highlight the hazards that could cause harm when filming and what could go wrong, and made us consider how we could prevent these from occurring so that we work is a safe environment. It is important to highlight and recognise potential risks that may be involved when filming the video so that we can pre think preventions to stop these risks from occurring. By doing this we are trying to put our actors and filming crew in the least possible danger and keep everybody safe. If we did not create  risk assessment then my group and I would be very unaware of dangers and hazards that we may encounter when producing our music video.

While filming we did encounter some of the risks that were outlined in my risk assessment. One of these were that our artists will be cold when filming in skirts and dresses due to the cold weather. We encountered this when filming in claybury park, after the first hour of filming our actor became extremely cold and could barely hold the guitar. We did give her a coat and gloves in between takes however after a while we decided to film the rest of the scene on another day. Another risk that we did find when filming was the general public. It was hard to keep filming the same scenes when the background kept changing (different people in it) to solve this issue we had to wait for it to not be as  busy and therefore the people changing would not change as much. However, as it is hard to pre-plan and consider every single risk that we could possibly encounter, we did have some risks occur that were not expected. This included, the smoke canisters that we used spread very far once dispersed therefore could effect the surrounding public.
 At one point there was two dog walkers standing very close to where we were filming. It would have been dangerous to set off the canisters with the people and dogs around. The dogs may have run over to the smoke, and may have damaged their eyes and breathed in too much smoke. To solve this issue, we approached the dog walkers and explained our situation and they was more then happy to move along so that we could safely release our canisters.
The various columns of the risk assessment made sure that everything was discussed in great detail as we knew what the risk was, who is would harm, the severity of the risk, how we could prevent it and a back up plan. By doing this I had a clear guide of what to do if any of our risks occur, and made sure that all areas were covered. From this risk assessment i have learnt the importance of it because it has made us think about the different preventions when we encounter risks. If/when we encountered the risks outlined we knew exactly what to do to prevent and solves these issues.