Planning editing

Our first editing technique that we are going to use in our music video is montage editing. This will be used in the market scene when the artist and her partner are walking around together looking at all of the stalls and people. The montage will be a variety of shots montaged together, showing various elements in the frame, e.g. facial expressions, body language, stalls, other people in market. The montage editing will make the scene interesting for the audience as it encourages them to pay attention to what's going on, various elements will come in and out of frame quickly. Meaning they will have to be paying attention to see what each one is. Also the editing style helps to hype up the audience and create excitement, as the changing of shot is happening quite quickly the audiences heart rate could increase with each shot change. Using a  montage when the couple are walking through the market could show their  relationship to be exciting and like they are 'living on the edge' as they are hiding it from friends and family so trying not to get caught. However, this could also make the audience feel sympathetic towards the artist as they know the other partner does not want expose their relationship to their friends. Which could imply to the audience she is embarrassed of who she is, in front of her friends. As she is happy to walk around with her when nobody she knows is there.

The next editing technique that we are going to use in our music video is slow editing. This editing technique is quite self explanatory. The shot/frame is slowed down in order to create  certain affect. This editing style is going to be used in the field scene, when the artist is dancing around with her friends in the smoke. By using slow editing here is helps to capture the moment and allows the audience to capture the moment, as it allows them to see the genuine happiness of the friends and artist and therefore assists in creating intensity around the people dancing. By slow it down here it also creates suspense for the audience as they could think that the artist and her partner might get together when the scene slows, meaning it would be an 'edge of your seat' moment for the audience. Seeing if the couple come out to their friends in such an intense friendship moment. Slow editing also has connotations of calm and peacefulness, which could suggest to the audience that it is better for the artist and her partner to not reveal their true selves to their friends as it may disturb the peace. The audience are able to build up a relationship with the artist through this editing technique as they could feeling sorrow for her that she feels she may upset the peace if she reveals her true feelings for her partner.


The following editing technique that we are going to use in our music video is a fade. This is an editing technique that will help connect the different frames in the video. A fade editing technique creates a sense of realism as it is quite basic and not extravagant like a swirl. This helps to represent the artist as quite plain and ordinary, due to the basicness of the editing style. By representing her like this it makes her a more relatable person to the audience, it shows her more as a real person than a star. The audience can build up a relationship with the artist through this as they could possibly imagine themselves being friends with her and compare her to what their friends are like. A fade also helps the video to flow more and make sense instead of just jumping for frame to frame as it would disturb the fluency of the video. One of the key areas that we are going to use a fade editing technique is at the end of the video, the scene will fade to black. This highlights to the audience that it is likely the end of the relationship between the artist and her partner. However, as it is not show what exactly happens next it does create a sense of enigma within the music video. It does not show the audience exactly what happened between the two, this could interest the audience to watch more of the artist music videos, as they may think that is may reveal more of what happened between the two.


The final editing technique that we have decide to use in our music video is filters, this is where a colour or various colours are layered over the frame to give it a certain effect. We are going to use filters throughout the music video as it implies to the audience that the video is like her looking back at the relationship and what happened. It is as if the video is in the artists head and she is looking back. By using the filters it allows the audience to gain a better understanding of the artists emotions and what they are feeling. The sepia filter implies the artist is quite down and depressed due to the darkness of the colour, the audience could relate to this because by showing what emotions she is feeling the audience can link in past experiences when they felt these emotions. Meaning that the lyrics and narrative will be more understandable for them as they are linking in real emotions. It is conventional for indie music artist to use filters in their music videos because many of their songs are about past experiences and them looking back at how they felt at the time and what went wrong.


To conclude, we have decide to use filters, montage, fade and slow editing in our music video as these are common conventional editing techniques that are used within indie music videos to help the audience gain a better understanding of the narrative and what the artist is feeling.