Photoshoot

In order to help promote my artist and her music there are two other tasks that I have to complete in order to make her audience aware of her music. These are a magazine advert and a digipak album. For these media texts I took a variety of shots of my artists in some of the locations we filmed in, this was done so that the audience would be able to link the advert and digipak to the music video. Also to capture the attention of my target audience I have to make sure my media texts include indie conventions. The images are important for the digipak and advert as this could be the first time some people have seen the artist therefore, it needs to capture their attention and make them intrigued as to who she is. She needs to stand out and be memorable from other artists.

It is important to take a variety of images when shooting for the digipak and advert photos because I need to ensure that my media texts lure in my target audience and hold their attention. So if they was seeing the same image/images used multiple times, then they could become bored and uninterested.  When it came to choosing the photos to use in my two media texts then having a large selection to choose from made it much easier as I had a wide range to choose from. And some of the photos I planned out didn't work but I had spare images to include instead.

This image is also going to be used in my digipak for my message to fans.  I decided to use this photo as my message to fans because of the large amount of space on the left hand side.  Also as the left hand side was mainly grass it would allow my message to stand out against the background. This setting is also common within all of my digipak photos followed the theme well. To this photo I added a antique filter to give the impression her music if her looking back at her life. I choose a photo of her standing backwards as I think it shows she is looking back on her music and reflecting on how her fans have helped her get through everything. This is conventional of indie artists because there music is often based on the own personal experiences. This will help the audience to build up a relationship with Sharna because they feel as if she is telling them her most darkest stories in her lift which adds to the sense of realism. Although her facing away from the camera could represent her as quite shy and timid, her body language portrays her to be quite strong and independent.  She is in the filed on her own implying to the audience that she can stand alone and face all her problems head on. This is conventional of indie artist as they use the music to make them feel confident and powerful.
I really like Sharna's body language in this photo because as mentioned before even though she isn't facing the camera it still gives the impression she is a strong and independent person, this will make  her a good role model for her audience and allow them to relate to her better.

This image is going to be the front cover of my digipak. I choose this image for the front because I think it shows Sharna as a real person. She is sitting on the ground, wearing quite casual clothing, this make her more relatable to the audience because most of her target audience are likely to have similar clothing. By having her as a relatable figure on the front cover it would intrigue the audience to look at the digipak as the would want to find out more. It is high conventional of the indie genre for the artists to be relatable because they often are more focused on showing the audience them as a person, then a product like many other artists from other genres. For my front cover I cropped away a lot of the background so it was more focused on her. Her natural look in the photo is also very conventional to the indie genre. She is wearing simple make up and has natural wavy hair. This is conventional because indie artists don't generally wear over the top make up and are quite simplistic in what they wear and look like. Furthermore the field setting in conventional to the indie genre because they are normally quite low budget productions, therefore use low cost locations.

I really like Sharna's natural look in this photograph due to it making her highly relatable to the audience, this is because she is not hiding herself under layers of make up and showing her true self.

This is going to be one of the images on my digipak. I choose this to be one of my images in my digipak because it is a very clear close up of Sharna, allowing the audience to really see what she looks like. Her facial expressions show her to be shy as she is looking away from the camera and down at the floor. But also confident due to her pouted lips and holding her head quite high. This could mirror the fact that she can be quite shy sometimes but her music allows her to be confident. Which is conventional of indie artists as they could sometimes be seen to be quite and timid but then when performing and creating their music they are confident and proud. Again this photo has the same conventional low cost setting of a field that is similar through out my digipak.

I love this photo due to the simplisticness of it, Sharna looks so effortless in it but it is still a really effective photo. It allows the audience to get a clearer close up of her face. She looks really confident as well, due to her facial expressions as mentioned and her hair effortlessly falling across her face, implying she is not focused on looks or her looking perfect. Which is conventional of indie artists as they are known to be more focused on their music then their looks.

This photo of Sharna I used for my magazine advert, I used this mid shot of Sharna because it shows clearly what she looks like. Although simple it is highly important in the advert as some of the target audience may not be aware of who she is therefore need a clear photo of her to stick in their heads.

This photo is a lot darker then the  digipak photos, I decided to do this because it shows her audience that their are two sides to her. In the digipak pack although confident it mostly showed her to be quite natural, simplistic and timid at times. This magazine advert photo shows her to be very confident and powerful, showing that her music makes her feel empowered. This makes her more relatable to the audience because her confident feels quite contagious, making them want to be like her and see her as a role model. The darker setting could also resemble that her songs are based on true experiences that she has been through and darker times in her life, but shows she is strong enough to face them head on.

I love Sharna's facial expressions in this photo, its so simple but effective. She is looking directly into the camera implying she is strong and  powerful. Although it could be seen as quite subversive for an indie artist to be this powerful looking, this is normally something seen more in female pop artists. However I think It makes her more of a role model for her audience to look up to.

I really enjoyed taking the images for my advert and digipak and I feel I worked well with Sharna to get the images needed. I can out with a very good range of different shots. This meant when it came to choosing what to use for my digipak and advert I have lots of various images to choose from.  However, there was a few negatives when filming. It was freezing on the day and because my artist was wearing little clothing it was hard to make the photos looks natural and portray the representations I wanted. Making it hard to make my photos look professional and not awkward. Also it was hard to get good lighting when shooting in the forest because of the trees.

I think overall my digipak and advert show my artist to be quite quiet and timid at times but that she uses her music and past experiences to feel confident and powerful.