Evaluation question three

Before releasing the final various of my music video, I released a rough cut of the video onto YouTube, this was so I could gain audience feedback from a wide range of people. It is important to do this and gain feedback from the audience because it allows you to see what you have done well and what you need to improve. therefore allowing you to change and develop your video, meaning it should be more successful.  Big record labels also pre-release their videos in order to gain feedback. Alongside this, they hold small and selected focus group sessions to gather feedback on their videos. Which allows them to make changes to the video if needed. By doing this it means they are more likely to be successful when  officially releasing the video as it will be more appealing to the audience. This will allow them to make a higher profit.

I decided to showcase my work on YouTube because it is a global network that can be accessed by people all over the world. As a result of this my music video rough cut would be available for all of these various people to see. I will be more likely to gain varied feedback from different people. It is very easy for people to comment on my video on YouTube, as there is a comment bar at the bottom of the page where people can easily input a comment and press publish. There is also no limits of the amount of feedback that can be left, as a result I am more likely to gain detailed feedback.

On YouTube I received 7 comments overall from different people. A vast majority of these comments where positive, which included "looks like an actual indie music video as you have taken careful consideration into the 5 mes-en-scene aspects, particularly the location and costume" another was "Amazing camera shots, like the out of focused then focused clips" "The quality of the camera shots were skilled and stable as well as varied. Good job!" and "the acting surprisingly flowed well and the choice of music itself was good" These positive comments made me feel proud as a producer, this is because it is showing all of the research and analysis of other indie artist that I have carried out has paid off. And that I have successful create a music video that the audience will enjoy and will appeal to them. The comment regarding the mes-en-scene made me feel really positive about my music video as a lot of planning went into this.

Although a majority of the were positive, I did receive some were more constructive ones as well. These included, "Camera shots outside were nice but the inside could have been better" This comment made me look back and reflect on the lighting scenes as prior to releasing my rough cut I did consider the standard of the inside lighting. This just confirmed that it needed to be changed. Therefore, from this feed back I re-filmed some of the inside scenes and swapping them with other locations, this included the scene when the artists partner is giving her piggyback into the room with the artist on her back. Also in the argument scene when the couple are sitting on the sofa, I had to increase the brightness but added a filter over the top so that it was clear but you could still see it was a past experience. "did not have enough negative aspects of their relationship, so its less dramatic and sad" This comment made me consider the balance between arguing and positive parts of the relationship, once reflecting back on the video I saw it was unbalanced. Therefore to improve this I did not remove any parts but planned to add in some more negative scenes in the blank parts of the video where there is no footage.

If I was in the music industry the audience feedback will help me because it will allow me to gain constructive feedback on my video, therefore allow me to make changes and alterations so that the video appeals more to the target audience. By doing this is means that it will be more likely that they video will be successfully when out for general release. Which could result in better/higher profits. Also it helps to maintain a good brand image for the artist and record label because they would have released a successful video.