Magazine advert analysis - UPDATED

Artists create magazine adverts in order to promote their work and create a buzz around their music. Also by using a magazine to promote their work it helps to reach a wider audience, they appeal to people who read the magazines as well as the people who listen to music. Also it helps to link in with other advertisements of the album to create more marketing, this could all them to get support from other companies that could push sales further. It also acts as an constant reminder of the upcoming album, this allows the audience to continually be aware that the album is coming out and maintains the buzz created. Furthermore, the magazine advert could link in with any articles within the magazine on the artist, therefore benefitting the magazine and artist. The two artist adverts that i have chosen to analyse is Birdy's as this is my chosen artist and Lana Del Rey's as she is very similar to our chosen artists.

This is an advert by Birdy, advertising her upcoming tour. In the advert i think that Birdy is represented as very innocent and reserved, also she could be seen as rather timid. I made these assumptions based on the mew-en-scene of her in this advert. Her costume, is quite childish, the long shot of her shows her wearing a red wooly jumper and a long pale pink flowy skirt and some black boots. This costume reveals very little skin and therefore portrays her as innocent and reserved. This is highly relatable to the target audience because it shows her as the girl next door and they most likely wear similar clothing. Her facial expression, is quite neutral and simplistic, this mirrors the fact that she is quite a simplistic artist and is more about her music then the glitz and glam. Also the positioning/body language of her in the long shot shows her standing up straight and holding onto her dress with her hands, this  again shows her timidness as this is commonly something people do when they are nervous. The audience would enjoy seeing this innocence portray in the advert as it shows her as a real person and they feel like they are getting to know her better.
The colours used in the advert are all quite pale pastel colours, this again represents her innocent and purity as an artist. These colours would appeal to her target audience as they match the themes and type of music she produces, therefore the colours will make the audience think about her music and maybe go back and listen to it. This will benefit Birdy because it helps her artist image and paints her in a positive light for her audience.
The poster is laid out with Birdy's name in a large font at the top of the page, this is because she is a fairly new artist therefore it draws attention to her name. People who are not aware of who he is, will then know her name. Also there is a large long shot of her standing next to her name. This clearly shows what she looks like, again as she is a fairly new artist this allows her audience to get to know what she looks like and will then be able to link the name to the face. Birdy benefits from this as it helps to create a buzz around her and will help to get her noticed more. As people may see her face or name in other places and then link it back to her. This could then lead to her album sales increasing and people are trying to find out more about her as an artist.

In the advert Lana Del Rey is represented as a confident and proud artist, this can be seen in the advert by her facial expressions and body language. The mid shot shows her looks directly at the camera, standing up straight with her head held high. Her face is almost directly in the centre of the page and this draws the audiences attention directly to her face, therefore making her appear very strong and proud of herself. Her self confidence could almost be quite intimidating for the audience because many people don't have it, however they could also take inspiration about how she is holding her head so high and want to be like her in this respect.
The colours used in the advert are mainly red, white and blue. The red lipstick is a common convention of indie music, it could also link back to my earlier point that she appears to be quite fierce. Also the blue sky background, has connotations of calmness and peacefulness, this is mirrored in her music as it is all quite slow paced and relaxing. Therefore, the audience will be able to clearly link the poster with her music. The white is used for her costume and her name at the top, this could represent her innocence as an artist and that she has not been drawn into the negative side of frame. She is still quite a new fresh artist.
The advert by Lana promotes the indie music genre because it show some conventions that we would expect to see from the indie genre. Such as the casual park looking setting, this is conventional because it would be quite a cheap place to shoot the photo for the advert. And indie music artists normally have quite low budget productions, so this would link in with this as it is low cost. Also the red lipstick in commonly seen on female indie artists, as it shows although they are quite innocent with the music they produce and image they portray to their audience, they are still confident and fierce women. These two conventions make the advert easily identifiable as from the indie genre, thus helping to promote the genre as it could encourage the audience to look into other songs and artists from the genre. If they see the poster and watch Lana's music video or go to her tour and enjoy the music then they are likely to find other indie misc artiest that they also enjoy.
The advert helps to promote the artist because it clearly shows in a blue font the date of her tour "January 2013" and the name of her tour in a slightly larger red font underneath this "The open road tour" This would allow the audience to research into her tour and find out more about it, e,g, locations, prices. Or they could look into more of her music to see fi they enjoy it and therefore if they want to go to see her live. This all helps to create a buzz around Lana and get people talking about her and her music. The audience could talk about her to friends and this would then create free advertising for her through word of mouth.