Planning artist image

It is essential to have a representation of your artist throughout your music video, this is because it helps your artist to 

The first look we have given our artist is going to be seen in the bonfire scene when she is hanging out with her friends. For this scene our artist is going to be wearing a fitted grey dress styled with a leather jacket; tights; bangles and leather boots. This will help to show our artist as quite edgy and unique, which is convention of indie artists as they generally have a different sort style that doesn't follow the mainstream style. By her having a unique outfit it allows her to express their personality through clothing, therefore the target audience will have an insight into her style and personality letting them build up their relationship with her. Along side this outfit we have chosen for her to have natural looking wavy hair and for her make up to be quite simplistic and pale, she will also have winged eye liner and red lipstick. The simple base coat of make up helps to reflect her easy going and simple personality. Also it highlights how she is not obsessed with looks and likes her natural self more then being covered in make up. Again this is another convention of indie artists as they care more about the music then the 'glitz and glam'. However, the winged eye liner and red lipstick could imply she is edgy and doesn't follow them 'norm', she's happy to do her own thing. Indie artists commonly aren't worried about following the typical trends and are happy doing their own thing.




The second look that we have chosen to give our artist is going to be seen when the artist is walking through market with her partner. She is going to be wearing a turtle neck, ripped jeans, a parker jacket, high top black convers and this will be styled with chokers to accessories. The turtle neck covers the artists upper body quite a lot, which shows her as a very unrevealing person, this is conventional of indie artists as the don't frequently expose a lot of their body, especially the more private areas. Indie artists use their talent and easily relatable narratives to advertise themselves to their audience, rather than exposing themselves. Although the black ripped jeans will reveal some skin on her legs they will still mostly conceal her body, furthermore the black colouring of the jeans presents her as quite mysterious and could possibly suggest she is quite a dark person at times. This would engage the audience as they would be interested to find out more about this, creating an enigma around her as an artist. The green parker coat is something that many of her target audience would own or be highly familiar with, therefore when they see her wearing it in the video they will be able to relate to her.  It also shows that she s up to date with the current fashions as these coats are seen to be quite in at the moment, proving very popular with the target audience age group. Additionally to this the colour green has connotations of wildlife and nature, which could suggest tot he audience that although the artist is quite natural she does also have a wild side. This is conventional of the indie genre because indie music videos generally tend to offer their audience a sense of realism, the green parker coat symbolises the green field and nature around the artist in the video. The black high top convers finish off the look as they maintain the same connortations as the rest of the dark/black outfit. They highlight the sense of mystery portray by the artists, also as the shoes cover lots of her feet it could imply that she is quite self conscious and trying to hide away her body. This is relatable to her audience because many of them may have confidence issues as this is common within people around the same age as her target audience.



The third outfit that our artist is going to wear will be seen when she is sitting inside her house with her partner and they lounging around. For this we decide to give her a very causal outfit of an oversized jumper, leggings and bare feet. The use of the baggy jumper paired with leggings highlights tot the audience the comfortable relationship the pair have with each other and how at ease they feel in each others presence. The tightness of the leggings reflects the looseness of the oversized jumper, highlighting the lack of voyeurism in the video. This is conventional of the indie genre as the artists want to attract and appeal to their audience through their song and story told through their narrative rather than the audience seeing them as objects to lust over. As she is bare foot it amplifies the fact that she is at home and feels very comfortable in front of her partner. It shows she is comfortable and cozy with her partner, she doesn't need to dress up and completely 'doll her self up' just to impress her partner. For the outfit she is going to be wearing very minimal make up as she is at home and we want to display her more in her natural state, so she will be wearing little mascara. Following on from this she is going to her hair tied up in a pony tail or bun, as this is very common with teenage girls when they are at home as this is much more comfortable for them then having their hair down all over their faces. This costume is very casual and shows the comfortable relationship the artist and her partner have. This is also a very relatable outfit for the audience as it is something that they would most likely wear themselves.



The final outfit that we have planned for our artist to wear is going to be seen in the performance part of our video when she is singing and dancing around in the street. For this she is going to be wearing a cream dress, denim jacket with black tights. The cream dress will highlight the innocence of the artist as it has connotations of purity. However as cream is still a little darker then pure white it highlights the fact that she may not be 100% innocent. Denim could be associated as being quite 'hard' and punk rocky, suggesting that she is quite different and doesn't follow the norm. Also the fact that the jacket is blue could have connotations of the sky and the sea which closely link to tranquillity, suggesting she is a very mellow and easy going person. The audience will enjoy seeing her like this as it implies she is a more approachable person and therefore would be easier to approach to ask for a photo or something if they saw her in public.  Also styled with this she is going to be wearing black tights, this is a common theme that we saw through out most of the outfits with have chose for her as it implies a sense of mystery around her and engages the audience to find out more about her and what her story is. Our artists hair and make up would be quite high impact and stand out from the rest of her other looks as it will be seen at day and night time. She will have quite dark eye make up as it suggests she is confident and could be deemed as fierce, this will be supported with crisp contouring and bold lips to follow up the fact that she is confident. This is conventional of indie artists, they can normally seen to be quite shy but use singing and music as a way to express themselves, therefore are confident when they are singing.

To conclude, the artist image is important within a music video because it allows the audience to build up a relationship with the artists and feel like they are getting to know her more as an individual through her style. The outfits that I have chosen are conventional to the indie genre therefore the audience will be able to link the video back to the genre.