Planning cineamtaography

Cinematography is important in a music video because it helps to break up the video and keep the audiences attention maintained. Furthermore, different shots can help to tell the narrative and connote different emotions or states of the artist/characters.

The first cinematography shot we have chosen to include is a close up of when the artist is singing. Therefore this shot will show the artists face and facial expressions as she is singing the lyrics. By having a close up here it allows the audience to really see the expressions of the artists and they get a better feel of her emotions that she is feeling while singing that particular lyric. This is a common convention in indie music because their songs are generally about their emotions and a close up helps them to shows this even more, allowing the audience to build up their relationship with the artist. The close up of our artist while she is singing will help to show her actual talent and extraordinariness as she has such a beautiful voice, as well as conveying her emotions through being able to see her facial expression properly. By allowing the audience to know what emotion she felt as she was singing this song it enables them to follow the narrative better and link in similar emotions that the song may bring out in them. One particular line that we are going to have a close up of our artists face is when she says "I just wanna be by your side" This is because is this specific line it displays strong emotions of sorrow as she is not with the person she loves but also hopefulness as she is trying to be with them. We think these emotions will help the flow of the narrative if we display and highlight them through a close up of the artist.

The second cinematography shot that we are going to include is a high angled shot. This is when the camera is positioned up high and is looking down at the objects/people in frame. We are going to use this when the couple are at the bonfire scene and mucking around with the sparklers, it will look down on them laughing and joking around while making heart shapes with the sparklers. We decided to put our high angled shot here because we think it shows although they are both having fun together at that moment In time they are still vulnerable as their relationship is not steady. They are unsure of whether they are going to be together, which means they are emotionally in danger of getting hurt by each other if the relationship does not work out. Also this will give the video a sense of realism by showing the couple as vulnerable, as many real life relationships have there ups and downs so the audience will be able to relate to this and compare to situations they may have been in. This shot represents our artist as brave, she is aware that she may be vulnerable due to an unsteady relationship but is still having fun with her friends and trying to get past her relationship troubles. This is
conventional of the indie genre because the artist is usually confronting a troubled emotion in their song and lyrics therefore can be perceived as brave by tackling these emotions and not ignoring them.

The third camera technique that we are going to use is panning, this is when the camera pivots across and follows an object/person. We wanted to use this camera technique when the couple are walking through Camden market together, as it is quite a vibrant and busy place with a lot going on and panning helps to show the environment behind the characters. But as it is following the couple it also helps to maintain the audiences attention  to them instead of fully getting distracted from the background environment. Also the market scenery links back to the conventions of indie, as it is quite quirky and doesn't follow the norm, this makes it relatable to the audience. This shot will help to represent our artist as in love and focused on her partner, they are in a busy place yet they are both content with focusing on each other and not being distracted by what is happening in the market around them. By showing her as this our audience can relate to her and almost be envious of her and they may want a partner who pays this much attention to them and focuses on them that much.

My forth camera technique that I am going to use is an over the shoulder shot of a conversation between the couple. The camera will be positioned so you can see the back of someone's head and part of their shoulder and the person in-front of them talking, as if you are looking over the shoulder of the person at the other. This helps the audience to imagine themselves in place of the person who's shoulder you are looking over and see things from their perspective. We are going to use this hot to show a generic conversation between the two and how well the get on together. Showing how they joke around together and understand one and another's humour, the part of the song/lyrics we layered over this shot would should their happy state together as the conversation would actually be muted. This is conventional to the indie genre as most artists display their emotions in their songs through the state of their relationship and how well or not well it is going. This shot particularly represents our artists as concerned and engaged with their partner as they are having a conversation together which shows they have an interest in each others lives.

My final camera technique that we are considering using in our music video is a hand held shot, this is when the camera is held in a persons hand as the movement is to quick for the camera to be on the tripod. This shot helps to create a sense of realism to the video as an actual person is physically holding the camera instead of it just being on the tripod. The shots will be more shaky and not very stable but this resembles the body movement of the person holding the camera, this helps the audience to gain a better  understanding of the narrative as the more wobbly connotes the more emotional and unstable the person holding it is. The camera technique also makes the audience feel more involved with the story line. As a group we was thinking of having a hand held part when the artist is at the bonfire with her partner and peers, and she is holding the camera in her hand. This will make the audience feel like that are more involved in the party therefore they will be more engaged with the video. It will be as if they are with the artists and everyone having fun due to the more personal feel the hand held shot portrays. This technique is conventional to the indie genre as the videos are always very personal to the artist and shows the good and bad sides of them, the hand held gives the impression that it is being filmed on their own personal camera. This makes the audience feel as if they are building up a relationship with the artist.

Our target audience can build a relationship with our artist through the various cinematography techniques used in our music video because they all help to show a deeper insight into the emotions of the artist, and gives the video a more personal feel. E.g. hand held camera resembling a home camera. By doing this the audience will feel like they no the artist on a more intimate level which will make her a more relatable character for them. We have ensured that our artist is relatable throughout by connoting her in a plethora of different ways and showing weaker and stronger sides to her and her relationship which the audience a can link personal stories to.