Planning lighting and colour

It is essential to use a variety of lighting styles and colours in a music video because it helps to break up the video and engage the audience. Furthermore different lighting and colours used in a video help to set to mood witting the audience and aid in helping to make them feel a certain way when watching.

Our first lighting style we are going to use is natural lighting, this is a lighting source that is natural and represents natural sunlight. This will be seen in our video when the couple are inside the house and bedroom together. We decide to use it here as this where you will see the couples natural relationship together unlike outside the house when they have to hide it from the people around them.    Showing that they don't have to hide how they truly feel when they get together and can be in their natural state. Implying to the audience that the couple have a strong love for eaxhother, which is shown as the natural lighting makes them really visible to the camera and the audience will be able to see all/any blemishes. It is conventional of indie music videos to use natural lighting in their videos to show the artist in their natural state because steortyoically indie artists use their lyrics and music videos to show who they really are and this is aided by natural lighting.

The next lighting style we are going to use in our music video is low key lighting, this is using darker tones of light. Commonly used to create intensity around certain objects within a frame, helping to dramatise the shot. Low key lighting is going to be used in the bonfire scene when the artist and her partner are mucking around with their friends and hanging out together. This is used here to add to the realistic effect of the frame, it will be night time therefore it assists in showing this to the audience, giving the video a sense of realism. However, it also shows that their is a hidden and mysterious side to our artist. She is hiding the secret from her friends that she is actually with her partner, which could imply to the audience that there is a dark side within the friendship group and normally fiends are comfortable talking about most topics together. It is highly conventional for indie artists to use low key lighting within their videos as they are very commonly described as mysterious people due to their different look and life styles then your mainstream artist.

The next lighting technique we are going to use is high key lighting, this lighting is vey bright and harsh looking allowing our audience to see very clearly what is happening within the frame. This lighting is going to be used within the Camden market scene of our music video. The artist and her partner are going to be walking through the market together, as it is a very busy place we thought it would be a great time to use this type of lighting as it will allow the audience to get a better idea of everything that is in the shot. And they will be able to see how the couple interact together in a public place but without any of their friends around them, as without them their the couple may feel more  relaxed about being together without being judged. This lighting style shows our artist to be quite
comfortable in her own skin as this lighting will highlight any blemishes that she may have, also it implies her to be quite innocent as although it is revealing a lot of her, she is not actually revealing and skin or showing voyeristic shots. High key lighting is a common convention in indie music video as artists uses their songs as a was to show their trueselves and reveal themselves/their personalities/ life experiences to the audience.

Also a colour that we are going to to use in the music video is a blue smoke grenade, this is going to be used on the bonfire scene and the audience will see the artists and her friends dancing around in the smoke. By using the colour blue it shows the the audience the the artist is in a tranquil place and is very content being with her friends. It also shows the artist herself to be a very calm and relaxed person. Also the colour blue has connotations of the the sky, which could represent peacefulness and happiness, as a blue sky is seen on a day where there is limited dark clouds. Therefore this could imply that they are all true friends and that the artists is very innocent with no evil not her. We are also going to use an orange smoke grenade mixed in with the blue one, obviously this will be seen in the same scene as the blue. We are using an organs on as well as it implies different things then the blue. The orange conveys to the audience that there is a lot of warmth and energy in the bonfire scene, this could be because the group of friends are all together and enjoying eachothers company. Alternatively by there being a lot of energy, this could represent the sexual energy portrayed by the artist and her partner who aren't together infront of their friends. And orange can sometimes be used to describe the colour of a fire, again this implies there is some tension between the artist and her partner, as one wants to be together infront of everyone and the artist wants to keep it more a secret.

The audience will be able to use he lighting and colour we have chosen to build up a relationship with  the artist and it will also help them to follow the story better, as the m various lighting and colours helps to set the scene better. The lighting and colours also helps to represent the artists emotions and what she is feeling through out the video as things develop with her partner.